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Since its establishment in 1994, EPCO has become a major provider of high-quality PVC & ABS thermoplastic piping. EPCO wanted to increase their reach to the market and decided to revamp their ecommerce website, EPCO approached us to revamp ecommerce portal that facilitate them to make a reach of their product.

Our Solution

We were approached to build the site following a recommendation from one of our existing clients. The website was built using the Magento CMS and a Magento theme as our client was already familiar with how the administration system works. We used a pre-existing theme chosen by the client and customised it to achieve the required result and make it more relevant to EPCO needs. We helped client in content creation and keep brand continuity.

Since the launch of the site we have set-up a paid search campaign in Google AdWords and also launched a Google shopping feed through Google Merchant Centre and the got encouraging ROI through this method.

We continued supporting EPCO marketing team through website maintenance and by monitoring the Google shopping channel, as well as with helping the SEO of the website.

Benefits to Client

  • Overcome Geographical Limitations
  • Gain New Customers with Search Engine Visibility
  • Provide Comparison Shopping of products
  • Enable Deals, Bargains, Coupons
  • Create Targeted Communication based on Customer Segment