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Search engine optimization has become one of the most important digital marketing investments for businesses operating in France. Whether a company is based in Paris, Lyon, Marseille, Toulouse, Bordeaux, Nice, or serving customers across the French market, organic search visibility plays a major role in attracting qualified visitors, generating leads, and increasing revenue.
One of the most common questions businesses ask before investing in SEO is: How much do agencies charge for SEO services in France?
The answer depends on several factors, including the size of the website, industry competitiveness, business goals, target locations, technical requirements, content strategy, backlink requirements, and the experience level of the SEO agency. Unlike paid advertising, where businesses can estimate costs based on clicks and budgets, SEO pricing in France varies because optimization is a long-term strategic process involving research, implementation, monitoring, and continuous improvement.
Generally, SEO agencies in France may charge anywhere from a few hundred euros per month for basic local SEO services to several thousand euros per month for enterprise-level SEO campaigns. Businesses looking for comprehensive SEO strategies often invest between €1,000 and €10,000+ per month depending on their objectives and market competition.
Understanding SEO agency pricing models, service packages, and cost factors helps businesses make informed decisions and choose an SEO partner that delivers measurable business growth rather than simply offering low-cost optimization.
France has one of the largest digital economies in Europe, with millions of consumers using search engines every day to discover products, services, brands, and solutions. For businesses competing in this environment, appearing on the first page of Google is no longer optional. It has become a critical component of digital success.
A strong SEO strategy helps businesses:
Improve organic visibility in Google search results
Attract customers actively searching for products or services
Reduce dependency on paid advertising
Build long-term online authority
Increase brand credibility
Generate consistent website traffic
Improve conversion opportunities
However, achieving strong rankings requires much more than adding keywords to web pages. Modern SEO involves technical website optimization, user experience improvements, content development, search intent analysis, digital PR, authority building, local optimization, and continuous performance analysis.
Professional SEO agencies in France invest significant resources into understanding search engine algorithms, competitor strategies, consumer behavior, and industry-specific ranking opportunities. This expertise is one of the main reasons why SEO services are considered an investment rather than a simple marketing expense.
SEO pricing in France varies widely because agencies structure their services differently. Some agencies focus on local SEO for small businesses, while others provide advanced enterprise SEO solutions for multinational companies.
The average cost of SEO services in France can generally be divided into several pricing categories.
Small businesses usually require SEO solutions focused on improving local visibility, increasing Google Business Profile rankings, optimizing service pages, and attracting nearby customers.
Typical pricing:
€500 to €1,500 per month
Small business SEO packages in France often include:
Website SEO audit
Keyword research
Basic on-page optimization
Google Business Profile optimization
Local citation management
Content recommendations
Monthly performance reports
For businesses operating in less competitive locations or niche industries, these services can produce significant improvements. However, companies targeting highly competitive keywords in major French cities may require a larger investment.
Growing companies usually require a more comprehensive SEO strategy that combines technical optimization, content marketing, authority building, and conversion improvements.
Typical pricing:
€1,500 to €5,000 per month
A professional SEO campaign may include:
Advanced keyword research
Competitor analysis
Technical SEO improvements
Content planning
SEO copywriting
Internal linking strategy
Link-building campaigns
Conversion optimization
Performance tracking
Many medium-sized French businesses choose this level of SEO investment because it provides a balance between affordability and growth potential.
Large companies, eCommerce brands, SaaS businesses, and organizations operating in competitive industries often require enterprise SEO solutions.
Typical pricing:
€5,000 to €20,000+ per month
Enterprise SEO campaigns usually involve:
Large-scale technical audits
International SEO strategies
Multilingual SEO
Thousands of optimized pages
Advanced analytics
Content production at scale
Digital PR campaigns
Complex website architecture improvements
Enterprise SEO requires experienced specialists because even small technical changes can impact millions of website visitors and significant revenue streams.
SEO agencies in France typically use several pricing models depending on project requirements and client preferences.
Understanding these models helps businesses compare SEO proposals more effectively.
The monthly retainer model is the most common SEO pricing structure in France.
Under this model, businesses pay a fixed monthly fee for ongoing SEO services. The agency continuously works on improving rankings, traffic, technical performance, and online authority.
Monthly SEO retainers are popular because SEO requires consistent effort. Search rankings do not improve permanently after a single optimization project. Competitors continue publishing content, earning backlinks, and improving their websites.
A monthly SEO package provides ongoing:
Strategy development
Technical improvements
Content optimization
Keyword tracking
Competitor monitoring
Reporting
SEO consultation
Typical monthly SEO retainer costs in France:
Basic SEO: €500 to €1,500 monthly
Medium SEO campaigns: €1,500 to €5,000 monthly
Advanced campaigns: €5,000 to €15,000+ monthly
The right monthly investment depends on business objectives and competition levels.
Some businesses choose one-time SEO projects instead of ongoing retainers.
These projects are usually focused on solving specific SEO challenges, such as:
Website SEO audits
Technical SEO fixes
Website migrations
SEO strategy development
Keyword research projects
Content audits
A one-time SEO project in France may cost between €1,000 and €15,000 depending on complexity.
For example, a small business website audit may cost a few hundred euros, while a large eCommerce SEO migration project can require extensive technical expertise and thousands of hours of work.
Some businesses hire SEO consultants on an hourly basis for strategic advice or specialized support.
French SEO consultant rates commonly range from:
€75 to €250 per hour
Experienced SEO consultants with proven results, technical expertise, and industry specialization may charge higher rates.
Hourly SEO consulting is often suitable for businesses that already have an internal marketing team but need expert guidance for specific challenges.
Performance-based SEO pricing means agencies charge based on achieved results, such as ranking improvements, traffic growth, or conversions.
Although this model sounds attractive, it is less common among professional SEO agencies because SEO success depends on many factors beyond the agency’s control.
Search engine algorithm updates, website changes, market competition, and business decisions can influence rankings.
Reliable SEO agencies usually prefer transparent pricing models combined with measurable performance reporting.
SEO pricing is not determined by one fixed number. Several important factors influence how much agencies charge for SEO services in France.
The size of a website directly affects SEO workload.
A website with 20 pages requires significantly less optimization compared with an eCommerce platform containing 50,000 products.
Large websites require:
Technical crawling
Indexation management
Duplicate content solutions
Category optimization
Product page improvements
Structured data implementation
Internal linking optimization
As website complexity increases, SEO investment also increases.
Competition is one of the biggest factors affecting SEO costs.
Ranking for keywords related to industries such as:
Finance
Insurance
Real estate
Healthcare
Legal services
Travel
Luxury products
Technology
requires more resources because many companies compete for the same valuable search terms.
A local bakery in a small French town may achieve visibility with a modest SEO budget, while a nationwide insurance company may need a significant monthly investment to compete.
SEO costs depend heavily on whether a business targets:
A single French city
Multiple regions
The entire country
International markets
Multilingual audiences
Local SEO campaigns are usually less expensive because they focus on geographic searches.
National and international SEO campaigns require more research, content creation, authority building, and technical optimization.
For example, ranking for “plombier Paris” requires a different strategy compared with ranking for competitive national keywords related to financial services or software solutions.
Technical SEO is one of the most important components of modern optimization.
Technical improvements may include:
Website speed optimization
Core Web Vitals improvements
Mobile optimization
Schema markup implementation
Website architecture improvements
Crawl error resolution
Security improvements
JavaScript SEO solutions
Technical SEO projects often require developers, SEO specialists, and analysts working together.
Websites with existing technical problems usually require more investment before content and authority strategies can deliver maximum results.
Content is a major factor in SEO success.
French SEO campaigns often require high-quality content written specifically for French audiences.
Professional SEO content includes:
Keyword research
Search intent analysis
Expert-level articles
Service pages
Landing pages
Product descriptions
FAQ sections
Thought leadership content
The cost of SEO content depends on quality, expertise requirements, and volume.
Industries requiring expert knowledge often need specialized writers or subject matter experts, increasing overall SEO costs.
Backlinks remain an important ranking factor when earned naturally from trustworthy websites.
Professional link-building campaigns may involve:
Industry outreach
Digital PR
Guest contributions
Partnership development
Content promotion
Media placements
High-quality backlinks require time and expertise, which influences SEO pricing.
Cheap backlink packages often create risks because low-quality links can harm website reputation and rankings.
The experience level of an SEO agency significantly affects pricing.
A newer agency may offer lower prices because it has fewer resources and less market experience.
Established agencies often charge more because they provide:
Experienced SEO specialists
Proven processes
Advanced tools
Strategic planning
Technical expertise
Industry knowledge
Reliable reporting systems
Choosing an SEO agency should not be based only on price. A lower monthly fee may produce limited results if the agency lacks experience, while a higher-quality SEO investment can generate stronger long-term returns.
French businesses increasingly understand that SEO is not just about ranking higher on Google. It is about creating a sustainable digital growth system.
A professional SEO agency analyzes the entire customer journey, from the moment someone searches for information to the moment they become a customer.
Modern SEO agencies help businesses understand:
What customers search for
Why customers search
Which competitors dominate search results
Which pages generate conversions
How websites can improve user experience
Which opportunities can create growth
This strategic approach separates professional SEO services from basic keyword optimization.
SEO agencies that combine technical expertise, content strategy, analytics, and business understanding can provide significantly more value than agencies focused only on rankings.
The cost of SEO services in France depends largely on the type of optimization a business requires. SEO is not a single service but a combination of multiple activities designed to improve search visibility, attract targeted visitors, and increase conversions.
Some businesses only need local SEO improvements, while others require complete digital growth strategies involving technical SEO, content marketing, international optimization, and authority development.
Understanding different SEO service categories helps businesses estimate realistic budgets and choose the right level of investment.
Local SEO is one of the most popular SEO services among French businesses because many companies depend on customers searching within specific geographic areas.
Examples include:
Restaurants
Medical practices
Law firms
Real estate agencies
Home service providers
Retail stores
Local professionals
A local SEO campaign focuses on improving visibility for location-based searches such as:
“restaurant Paris”
“dental clinic Lyon”
“plumber Marseille”
“SEO agency Bordeaux”
Local SEO pricing in France generally ranges from €500 to €2,500 per month depending on competition and the number of locations targeted.
A basic local SEO campaign may include:
Google Business Profile optimization
Local keyword research
Location-based landing pages
Customer review strategies
Citation management
Local content creation
Map ranking improvements
For businesses competing in major cities such as Paris, local SEO costs are usually higher because competition is significantly stronger.
A company targeting one small town may achieve strong results with a smaller budget, while a business operating across multiple French cities may need a more advanced local SEO strategy.
Technical SEO is the foundation of website performance and search engine accessibility.
Many websites struggle with ranking because of technical problems rather than lack of content.
Technical SEO services in France may cost:
Small website technical audit: €500 to €2,000
Medium website optimization project: €2,000 to €10,000
Large website technical SEO consulting: €10,000+
Technical SEO specialists analyze areas such as:
Website crawling
Indexing problems
Page loading speed
Mobile usability
Website structure
URL optimization
Canonical tags
XML sitemaps
Schema markup
JavaScript rendering
Core Web Vitals
For large websites, technical SEO can become a complex process requiring collaboration between developers, designers, marketing teams, and SEO specialists.
A professional SEO agency does not simply identify problems. It creates a roadmap explaining which technical changes will provide the highest business impact.
ECommerce SEO requires specialized expertise because online stores often contain hundreds or thousands of pages.
French eCommerce businesses face unique SEO challenges, including:
Large product catalogs
Duplicate product descriptions
Category page optimization
Product filtering issues
Technical indexing challenges
Competition from marketplaces
Strong brands competing for visibility
ECommerce SEO pricing in France usually starts around €1,500 per month and can exceed €15,000 monthly for large online stores.
An eCommerce SEO campaign may include:
Product page optimization
Category page strategy
Commercial keyword targeting
Shopping search optimization
Internal linking improvements
Conversion optimization
Content marketing
Competitor analysis
Technical improvements
For example, an online fashion retailer targeting national French customers may require significantly more SEO investment compared with a small online store selling products within a limited niche.
France is home to many companies that want to expand beyond domestic markets. International SEO helps businesses reach customers in different countries and languages.
International SEO is more complex because it requires understanding:
Different search behaviors
Language differences
Regional keywords
Cultural preferences
Search engine competition
International website structures
SEO agencies in France offering international services may charge between €3,000 and €20,000+ per month depending on the number of markets targeted.
International SEO strategies often include:
Multilingual keyword research
Translation optimization
hreflang implementation
International link building
Country-specific landing pages
Regional competitor analysis
Global content strategies
A company expanding from France into Germany, Spain, Italy, the UK, or North America needs a carefully planned SEO approach rather than simply translating existing pages.
Content marketing is one of the most important parts of modern SEO.
Search engines increasingly prioritize websites that demonstrate expertise, experience, authority, and trustworthiness. High-quality content helps businesses answer customer questions, build credibility, and attract organic traffic.
SEO content services in France can vary widely depending on quality and specialization.
Typical costs:
SEO blog article: €150 to €1,000+
SEO landing page: €500 to €3,000+
Large content campaigns: €3,000 to €20,000+ monthly
Professional SEO content involves much more than writing articles.
A complete content strategy includes:
Keyword research
Search intent analysis
Competitor content analysis
Content planning
Expert writing
SEO optimization
Internal linking
Content updates
Performance tracking
Industries requiring technical expertise often pay more because content must be accurate, trustworthy, and written according to industry standards.
For example, healthcare, finance, legal, and technology companies need content created with a higher level of expertise compared with general lifestyle websites.
An SEO audit is often the first step before beginning a long-term SEO campaign.
A detailed SEO audit identifies problems preventing a website from achieving better rankings.
SEO audit costs in France typically range from:
Basic audit: €300 to €1,000
Professional audit: €1,000 to €5,000
Enterprise audit: €5,000+
A comprehensive SEO audit may analyze:
Technical issues
Website architecture
Keyword performance
Competitor strategies
Content quality
Backlink profile
User experience
Conversion opportunities
A professional audit should provide actionable recommendations instead of simply listing problems.
Many businesses make the mistake of purchasing inexpensive automated SEO audits that provide generic information but do not explain how to improve business results.
SEO consultants provide strategic guidance to businesses that may already have internal marketing teams.
French SEO consultants typically charge:
€75 to €250 per hour
Monthly consulting packages may range from:
€1,000 to €10,000+
SEO consulting services are useful for:
Marketing teams needing expert direction
Businesses managing SEO internally
Companies planning website redesigns
Organizations entering new markets
Businesses recovering from ranking drops
An experienced consultant helps companies avoid expensive mistakes and prioritize actions that create measurable results.
Monthly SEO agency pricing in France depends on the depth of service provided.
A realistic breakdown looks like this:
Approximate cost:
€500 to €1,500 per month
Suitable for:
Small businesses
Local companies
New websites
Low competition industries
These packages usually focus on fundamental optimization.
Approximate cost:
€1,500 to €5,000 per month
Suitable for:
Growing companies
Competitive local businesses
Regional brands
Professional service companies
These campaigns usually include technical improvements, content creation, and authority development.
Approximate cost:
€5,000 to €15,000+ per month
Suitable for:
National companies
Large eCommerce businesses
Competitive industries
International brands
These campaigns require dedicated SEO specialists and continuous strategic improvement.
Many businesses search for the lowest SEO prices because they want to reduce marketing expenses. However, extremely cheap SEO services often create problems.
Low-cost SEO providers may use:
Automated content generation without quality control
Poor-quality backlinks
Outdated optimization methods
Keyword stuffing
Limited reporting
Generic strategies
Search engines have become much more sophisticated. Modern algorithms evaluate content quality, user experience, website authority, and trust signals.
A website may experience short-term ranking improvements from questionable tactics but suffer long-term damage if search engines identify manipulative practices.
Professional SEO requires investment because specialists spend time researching, analyzing, creating, testing, and improving strategies.
A quality SEO package should include more than keyword reports.
Businesses should expect a professional agency to provide:
A good SEO campaign begins with understanding business objectives.
The agency should analyze:
Target customers
Revenue goals
Competition
Market opportunities
Current website performance
Keyword opportunities
The SEO strategy should connect search visibility with business growth rather than focusing only on rankings.
Before making changes, agencies should understand the current condition of the website.
This includes reviewing:
Technical performance
Existing content
Ranking positions
Backlink profile
User experience
Conversion paths
Without proper analysis, SEO activities become guesswork.
Modern SEO focuses on understanding what users want when they search.
Professional agencies analyze:
Informational keywords
Commercial keywords
Transactional keywords
Local search terms
Long-tail keywords
Customer questions
The goal is not simply ranking for high-volume keywords but attracting visitors who are likely to become customers.
SEO requires measurement.
Professional SEO agencies provide reports covering:
Organic traffic growth
Keyword improvements
Conversions
Technical progress
Content performance
Competitor movement
A transparent reporting system helps businesses understand where their investment is going.
Selecting an SEO agency should involve more than comparing monthly prices.
Businesses should evaluate:
Experience in their industry
Previous results
SEO methodology
Communication process
Reporting quality
Technical capabilities
Content expertise
A good SEO partner acts as a strategic growth advisor rather than just a service provider.
Companies searching for experienced technology and digital growth partners may also consider agencies with strong expertise across development, SEO, and digital transformation. For businesses looking for a reliable global technology partner with SEO and digital marketing capabilities, Abbacus Technologies is recognized for delivering customized technology solutions and digital growth services for businesses across different industries.
The right agency should understand that SEO success is built through consistent improvement, technical excellence, valuable content, and a deep understanding of customer behavior.
When businesses ask, “How much do agencies charge for SEO services in France?”, they are usually trying to understand whether SEO costs justify the potential returns. Unlike paid advertising, where companies immediately see expenses every time someone clicks an advertisement, SEO works by building long-term organic visibility.
The value of SEO should not be measured only by rankings. A successful SEO campaign improves important business outcomes such as qualified traffic, leads, sales, customer acquisition costs, and brand authority.
A professional SEO agency focuses on creating sustainable growth rather than achieving temporary ranking improvements.
For example, ranking number one for a keyword that generates thousands of visitors but no customers may have limited value. On the other hand, ranking for highly relevant commercial keywords with lower search volume can generate significant revenue.
The true value of SEO depends on:
Business goals
Customer lifetime value
Industry competition
Conversion rates
Website quality
Search demand
SEO investment level
A company spending €3,000 per month on SEO should evaluate whether the campaign generates more than €3,000 in measurable business value over time.
Many businesses compare SEO pricing with traditional marketing expenses. However, SEO works differently because it creates an asset.
Paid advertising stops generating traffic when the budget stops. SEO improvements can continue producing results for months or years after implementation.
A well-optimized website can become a consistent source of:
Organic visitors
Qualified leads
Brand recognition
Sales opportunities
Customer trust
This is why many French businesses consider SEO a long-term digital investment rather than a short-term marketing expense.
The cost of SEO services in France should be evaluated based on the potential business impact rather than simply comparing monthly agency fees.
Choosing the wrong SEO provider can result in wasted money, poor results, or even website penalties.
Many companies make decisions based only on price without considering expertise, methodology, and long-term strategy.
One of the biggest mistakes is choosing the lowest-priced SEO package.
SEO requires skilled professionals, advanced tools, research, analysis, and continuous optimization. Extremely low prices often indicate limited resources or outdated methods.
A professional SEO campaign requires investment in:
Experienced specialists
SEO software
Content development
Technical improvements
Research
Reporting
A cheap SEO service may provide monthly reports but fail to create meaningful improvements.
SEO is not an instant marketing channel.
Unlike paid advertising, where visibility can appear within hours, SEO requires time because search engines need to evaluate website improvements.
The timeline depends on:
Website condition
Competition
Industry
Keyword difficulty
Content quality
Authority signals
A realistic SEO timeline in France is often:
First 1 to 3 months: Research, technical improvements, strategy development
3 to 6 months: Initial ranking improvements and traffic growth
6 to 12 months: Significant visibility improvements
12+ months: Strong authority and sustainable growth
Businesses investing in SEO should focus on long-term performance rather than expecting overnight results.
Keyword rankings are important, but they are not the only measurement of SEO success.
A business can improve rankings without increasing revenue if it targets the wrong keywords.
Modern SEO focuses on:
Organic traffic quality
Conversion rates
Lead generation
Customer engagement
Revenue growth
A professional SEO agency connects ranking improvements with business objectives.
Many businesses focus heavily on content while ignoring technical issues.
A website with technical problems may struggle to rank even with excellent content.
Common technical SEO problems include:
Slow page speed
Poor mobile experience
Broken links
Incorrect indexing
Duplicate content
Poor website structure
Security issues
Technical SEO creates the foundation that allows content and authority strategies to perform effectively.
Content remains one of the strongest components of SEO.
However, businesses often underestimate the importance of quality.
Successful SEO content should:
Answer user questions
Demonstrate expertise
Provide original insights
Match search intent
Offer practical value
Support customer decisions
Google’s focus on experience, expertise, authoritativeness, and trustworthiness means businesses need content that genuinely helps users.
SEO pricing varies across Europe based on market maturity, competition, labor costs, and business demand.
France has a developed digital marketing industry with many professional SEO agencies offering services for local businesses, startups, and large enterprises.
Compared with some European markets, French SEO agency pricing is generally competitive.
Several factors influence European SEO pricing:
Cost of skilled professionals
Business competition
Language requirements
Market size
Industry complexity
Companies targeting French-speaking audiences often prefer agencies familiar with French search behavior, consumer expectations, and local market conditions.
Paris is the largest business hub in France, which makes SEO competition significantly higher.
SEO agencies operating in Paris often charge higher rates because:
Competition is stronger
Businesses target valuable keywords
Demand for digital services is higher
Companies often require advanced strategies
A Paris-based SEO campaign may cost more than a similar campaign targeting smaller cities.
However, businesses should not assume location alone determines quality. Many agencies and digital partners serve French companies remotely while providing specialized expertise.
The right agency should be selected based on experience, strategy, transparency, and ability to generate results.
SEO budgets usually depend on company size and growth objectives.
Startups often need SEO to establish visibility and compete with established companies.
Typical startup SEO investment:
€1,000 to €3,000 per month
Startup SEO strategies usually focus on:
Market research
Building initial website authority
Creating foundational content
Technical optimization
Targeting achievable keywords
Because startups often operate with limited budgets, prioritization is essential.
A smart SEO strategy focuses on opportunities that provide the highest return rather than trying to compete everywhere immediately.
Small and medium-sized businesses represent a significant portion of SEO demand in France.
Typical investment:
€1,500 to €5,000 per month
SMBs usually need:
Local SEO
Content marketing
Technical improvements
Competitor analysis
Lead generation strategies
A consistent SEO investment can help smaller companies compete against larger brands by targeting specific customer needs and market segments.
Large companies often require complex SEO strategies.
Typical investment:
€5,000 to €25,000+ per month
Enterprise SEO involves:
Multiple websites
Thousands of pages
International markets
Large content operations
Advanced analytics
Complex technical systems
Enterprise SEO requires collaboration between SEO specialists, developers, content teams, and marketing departments.
Professional SEO agencies calculate pricing based on workload, expertise, and expected outcomes.
Several elements influence their fees.
Before implementing SEO changes, agencies spend time analyzing:
Market opportunities
Competitors
Search behavior
Existing website performance
Customer journeys
This research forms the foundation of the SEO strategy.
SEO involves multiple areas of expertise:
Technical SEO specialists
Content strategists
SEO writers
Data analysts
Developers
Digital PR specialists
The more advanced the campaign, the more specialists may be involved.
Professional agencies use advanced SEO tools for:
Keyword research
Competitor analysis
Rank tracking
Technical monitoring
Backlink analysis
Performance reporting
These tools require ongoing subscriptions and are part of the operational costs behind professional SEO services.
Quality SEO agencies provide regular communication and reporting.
Reports may include:
Traffic analysis
Ranking changes
Technical improvements
Content performance
Conversion data
Future recommendations
Transparent communication helps businesses understand how SEO activities contribute to growth.
Before selecting an SEO partner, businesses should ask important questions.
A professional agency should explain its approach clearly.
The strategy should include:
Business objectives
Target audience analysis
Keyword opportunities
Technical improvements
Content planning
Authority development
Businesses should evaluate:
Previous projects
Industry experience
Case studies
Client results
Technical capabilities
Experience with similar businesses can reduce learning time and improve campaign effectiveness.
A trustworthy agency should focus on sustainable SEO practices.
The strategy should include:
Technical optimization
High-quality content
User experience improvements
Natural authority building
Data-driven decisions
Agencies using secretive methods or promising unrealistic results should be approached carefully.
A professional agency should track meaningful metrics.
Important measurements include:
Organic traffic growth
Conversions
Lead quality
Revenue impact
Keyword improvements
Website performance
SEO success should always connect with business outcomes.
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