Business Website


Many small businesses have their website because others do. Keeping up with the trend if you like. If this is the reason for making a website then the chance are that your website is not performing as per your expectation.

 

There are 6 key elements to make your website perform

 

1-Content

 

The first thing you need on your website is quality content. People use internet for information, so make sure that your website offers great information relating to your business or niche. Google rewards you with a good ranking if you have lot of quality content on your site. Articles of 500 to 1000 words about different topics on your business will boost up your site. Small business website should have great content.

 

2-Blog

 

A Blog is a great way to put your site on top rank. A blog helps to create a community of your website. People like to share their ideas tin a blog making them feel wanted and trusted. A blog also creates new content to a site. Google again rewards you with a better ranking. There are many free blogs available out there that can be incorporated into your site. Small business website should have a blog.

 

3-Video

 

Video is now key element for the website. With videos you can interact with your customer at a personal level. The internet is often a faceless medium coming out of a computer screen. Video is a very effective way to teach people how to do things and share quality information on the internet. This also raises your website credibility. Small business website should use videos.

 

4-Email

 

If you are selling products online then people may not buy until they have visited your site a few times. Publish a free report or a free subscription to your newsletter so that they leave their email address with you. This will help you to keep in touch with them and to establish trust and credibility and to keep them re-visiting your site. Small business website should offer free subscription of newsletter.

 

5-Business Details

 

Business details are important that creates credibility. Your location, phone number, staff strength and services are important, but often overlooked elements. If your customers finds only a web page and an email address then it becomes difficult to establish long term relations with them. Small business website should furnish all business details.

 

6-Site Layout

 

An eye pleasing layout is vital for a website. And is your site navigation easy? If your visitors leave your site quickly then the chance are that your site layout is not appealing or it is not easy to navigate. The layout should be clean and easy to follow. Some sites have many widgets and gadgets, so people leave because they do not know what to do! Small business website should have great layout.

 

In this score of 6, how is your site standing? Quality content or needs to change? A blog to get involved in your site? Video? Email capture through free report or newsletter subscription? Enough business details to establish credibility? How is Site Layout?

 

The answers to this questions will show the status of your small business website and help you in improvising it.