1. Optimize images, CSS and Javascript files:

On an average, images take 56% weight of a web page. Optimising these images will automatically increase speed. The Advanced CSS/JS module aggregates and compresses CSS and Javascript files to make your website run faster.

Drupal 8 Core has the ability to resize images and aid the right image for any situation. Reducing the image size will help in reducing the bandwidth required to load a particular web page. Don’t use huge graphics.

2. Latest Version:

Use the latest version to increase the performance. Drupal webmasters update the Drupal versions; they keep removing bugs which in return help in improving your site performance.

Make sure that the core, the modules, and the themes are always updated.

3. Disable Unnecessary Modules:

Like plugins and CMS platform, each module in Drupal has an overhead attached. So we suggest that do not run more than 50 modules. Below are few modules that you can disable if you think that you don’t need it on your website.

• Dashboard
• Blog and Forum
• Field, Rules and Views UI
• Update Manager
• Help and Shortcut
• Database Logging
• Color and Toolbar
• Module Filter
• Tracker and Statistics
• Devel and Devel node access

4. Error 404:

We all hate the idea of breaking something on our website and making it exceptionally slow. A failed image can also cause harm the performance of the system. Always handle the errors as it will improve the site’s ability to function.

To fix 404 errors, you can occasionally run your website through an external service like ‘Online Broken Link Checker’ or ‘Screaming Frog’. Before you run make sure that you don’t waste your server’s resources.

5. Opt for fast Web Hosting:

Choose a reliable and speedy web hosting it is one of the most important decisions you will take when you want to increase the performance your Drupal website. Do not for a cheap shared hosting as they are always overcrowded with their servers hence you will end up sharing your resources with other hundreds of people.

You can go with VPS like Digital Ocean, Linode or Vultr. These VPS will help you in taking complete control of your resources.

6. Choose Lazy Loading:

Lazy loading images are an easy way to affectedly increase your page load times by making sure that image will only load when it is visible to the end user. Currently the “Image Lazyloader” is the most popular Drupal module with over 18,000 downloads. We suggest you to use “Image Resize Filter” module to scale down the images when you upload them and you don’t have to rely on CSS to scale them down.

It can also be used in a mobile environment. Since improving mobile speed is the crucial part of performance so Module such as Blazy will make it little easier in your Drupal 8 website.

7. Use Caching Module:

Caching is the brilliant way to save speed on a website. This is done when someone visits the website. The drawback is when people empty their own cache on the computer and some people do this on a regular basis.

Drupal 8 has a built-in method to enable cache without installing additional modules. Still some extensions have a better control and versatility than the included methods. There are number of caching modules that make Drupal scales such as Page Caching, Views Caching, Panel Caching, PHP Caching, and Brower Caching,

If you want to speed up your Drupal website “GET A QUICK CALL BACK” form now or write us back at contact@abbacustechnologies.com

So, below are the 10 reasons for upgrading your website to the latest version.

Improved Theme Engine:

Theming engine is a path through which a theme interacts with the Drupal core and Drupal 8 has a brand new theming engine called ‘Twig’ which is PHP-based. It is flexible, fast and secure. With Twig it is easy to create beautiful and more functional Drupal websites.

Enhanced Accessibility:

Drupal 8 provides an excellent support for industry standard accessibility technologies. It supports WAI-ARIA which makes it possible for the development of more accessible websites.

Configuration Manager:

Configuration management is at the file-system level making it easy to import and export the features which you have built. You can also keep a track of configuration changes by using a version-control system. The configuration data is stored in files differently from the site database.

Easy Authoring:

Drupal 8 has made the authoring simple by using WYSIWYG editor. This has given an exceptional control to the content editor.

Quick Edits:

Now, you will be able to edit text directly from the front-end of your site, all thanks to the “Quick Edits” module. It’s a backport of the Drupal 8 in-place editing for fields. It’s a faster way of editing the text.

Multilingual:

Drupal 8 has a smoother multilingual feature. The admin interfaces have got a built-in translation providing you language-based views filtering and block visibility. Community-based updates are translated automatically.

Tour:

Drupal’s explanatory text was always hidden under the “Help” link. Click and then take the tour. Pop-ups appear which explains how this all works. It is considered to be the most helpful feature of Drupal 8. It is user-friendly and making the CMS easier for everyone to understand.

JavaScript Automated Testing:

Automated Testing is now possible in Drupal 8;QA’ers can test the JavaScript front-end automatically. Further, it leads to less time consuming and also making continuous integration much easier. It saves a lot of time of the testing team.

Responsive Images:

Drupal 8 allows you to choose different styles for individual images. The various styles can be used for different device sizes. Moreover, all themes are responsive, thus it will reduce time and work.

Views:

Now, Views are available by default in Drupal 8 and admin can customize it easily. Site designers use this hitherto contributed module to get the output from galleries, maps, posts, tables, menus, graphs.

Hence, looking at the above-mentioned features we can say that upgrading to Drupal 8 will certainly prove to be beneficial.

If you want to upgrade your Drupal site in latest version then fill our “GET A QUICK CALL BACK” form now or write us back at contact@abbacustechnologies.com

Ecommerce is one of the major divisions in the web and play immense role in the market. It is considered as one of the leading sector in the world of internet. There has been increasing trend of online shopping in the Customer’s buying behavior. Users’ everywhere throughout the world purchase items via the web. Maintaining and managing an Ecommerce store all by you isn’t simple task. An expert store development solution would do these errands effortlessly. It would make things much easier in terms of handling the technical stuffs. A useful online business site will enable the clients to discover the item that they are searching for and avail them a smooth experience of online shopping. Engaging with professional developers would make the designing and developing an ECommerce store quite easy.

Magento Ecommerce Development caters various features which can be customized. Most attractive feature that is associated with Magento is that they have multiple solutions for small, medium to big marketplace owners. Various size of retailers have suitable solution that can be benefited for running smooth business. With an individual standalone Magento store you get multiple features such as Magento connect App, Web hosting 24/7 support and bespoke design are to be mentioned a few. Magento Solutions have very strong platform that are accessible on internet.

Development of your online business site with Magento platform gives you profoundly innovative, creative and shopping cart frameworks that are very convenient for Ecommerce websites. Among other platforms Magento based store is considered as the most solid, secure and reliable solution for Ecommerce development. Below are some of the advantages that one can avail from Magento :

• Magento is exceptionally adaptable
• It is open source design and very cost effective
• Source codes are openly available for non technical people and it is transparent
• Scalable, flexible and can be utilized for bespoke designs as per the requirement.

 Magento Ecommerce solution can offer Magento site customization, multiple currency support, multiple payment gateway integration and tax rate support. With Magento for your shopping site you get the extra advantages of Order Management. Ecommerce Store owner can have full control over their admin panel to manage their own functions like creating, editing and viewing invoices, shipments, uploading products, memos, packing slips etc.

Magento extension development feature is one of it own kinds. With Magento Marketplace extension you can turn any Magento store into an online market similar to Amazon, eBay etc. These days customers pays painstaking attention while going through the Ecommerce websites for making their purchase. You can manage the layout of the shop without putting much of effort to it. Magento extensions let you deal with the content of the website. Hence you need not have to invest in hiring a skilled person for the same, which is a good tool on saving a lot of money.

Magento speed optimization can avail you with the affordability that you require in a web hosting service. There are many reason which can definitely induce your decision for going ahead and considering Magento solution. Right off the bat, being shared hosting it would imply that you’ll spend lesser than you would for a dedicated or a virtual private server. Magento ensure 99.9 percent up-time for any sort of web based business site.

With the most adaptable and rich integration of modules and API services, you are without a doubt yet to fetch more business on your site. With just a solitary shipping API module from Magento you can manage cash flow activities effortlessly. For this reason Magento developers make utilization of standard XML over HTTP.

Professionals of Magento module development work on Ecommerce site with the techniques that assures to brings achievement and generate better conversion rates and sales. After providing the requirements of over thousands of clients Magento Ecommerce has turned into a noteworthy name for Ecommerce development.

Over the past few years, mobile technology has seen a tremendous growth. The dawn of smartphones has made things easily accessible to the users. Such is the power of mobile phones today that the technology is even playing a decisive role in boosting the economic scale of various industries. This is the reason, more and more industries are nowadays integrating mobile technology with their services. After sectors like banking, finance, sports, health and a few others, even the food industry is getting influenced by mobile technology.

If you happen to be in food business, and you are selling your food products without a suitable mobile app, then you are for sure risking your customer base. While customers these days are accessing all the needed information using their smartphones, tablets and other mobile gadgets; you just can’t think of overruling the influence of mobile technology.

Let us here understand as to why you need a mobile app for your restaurant and how can you design a successful app?

How these Restaurant Mobile Apps Benefit

The mobile apps help you reach out to a wide number of customers and thereby help you build a strong base. Following are the properties that make mobile apps so beneficial for your business.

Customer-Centric: These apps are fully customer-centric and work as per the need and requirement of an individual. There’s an app for everything and anything that can make one’s everyday life simpler and less complicated.

Quick communication with customers: When you have your customers’ contact details, nothing can sever as a better medium to connect with them. But when you have a smartphone app, calling, messaging, emailing as well as geo-locating can simply be done simultaneously with just one tap. And we guess, even the best of websites fail to provide such fast communication with customers.

Detailed user analytic and data: You get valuable statistical data that’s generated from the mobile devices. Also, by getting to know how a customer is accessing his information, further helps you in determining future marketing ideas.

Direct impact on customer’s buying decision: When you send targeted, compatible and well-timed promotional mails, and special offers using a mobile, it yields far better results than the bulk SMSes and e-newsletters.

Savvy brand image: Your brand image grows substantially when you have a well-designed, amenity-centric app providing the latest content. The exposure you get this way helps your app make a place on the tech and app review websites, thereby fetching in the attention of new customers.

Loyal Customer Base: With your mobile app responding to all your customers’ possible queries and doubts, the trust factor is immensely strengthened that further helps your business in building a loyal customer base.

The above points make it pretty clear as to what you as a business might be losing on if you are devoid of the right mobile apps. Now that you are aware how these mobile apps help you in enhancing the business scale, let us now move on and know how you can make one that’s successful and result-driven.

Designing Your Restaurant App: The Secret Recipe

Are you aiming at welcoming your guests to the cafe or restaurant via mobile and giving them a feel of your excellent service even before they step inside? Well, then you surely need this Secret Recipe that will help you design the most substantial and effective mobile app for your restaurant.

If you make use of the ingredients as shown in this recipe, you will surely win your customers’ heart as they explore the restaurant industry via their smartphones. Here we go:

Delicious food photos:

Images work wonders. And when we talk about food, then far ahead of the taste, it will be the look and appeal of the food item that will attract a customer. Ensure that your app’s menu page is loaded with some delicious food photos worth enough to strike the hunger in your customer.

Simple in-out shopping cart:

If your restaurant is into take-out or food delivery thing, then you will have to design the fastest as well as easiest way of ordering food via mobiles. Don’t just depend on offering a phone number as no one likes to deal with phone calls nowadays. Design an app that lets the customer to place the order in just one or two tap. The one-click shopping cart must be a prominent feature on your app so that it leads to a hassle free ordering by the customer.

The Favorites Lists:

Though food lovers always want to explore something new and different, but most of the time, they end up ordering the same dish. Well, you can surely make it easier for them to choose their favorite delicacy by offering them the Favorites Lists in your app.

Order History:

While making an online purchase, no one loves to enter the same details every time they land on the website. Your customers ordering food via mobile phones are also no different. Enabling your mobile app to recall customer’s delivery address and other order history will surely make things less cumbersome and highly satisfying for the customers.

Secure & Easy Payment:

The more mode of payments you can offer to a customer, the better the result would be. Go for Google Wallet as well as PayPal. Also, people just get tired of entering their credit card details every time they make an order with you. Consider making a provision for some safe and secure payment mode and help your customer save their valuable time.

Order Tracking:

Once an order is made, the next troublesome task for a customer is to track the order. Include mapping in your restaurant app so that tracking the order so made becomes easier for the customers.

Exclusive Content:

Your customers will return back to you again only if they are made to feel valued. Therefore, you must make your app capable enough to provide exclusive content to the customers. Be it about a new promotional scheme, special offers, menu change or arrival of new item on the list, all such special information must reach to your customer.

Other Unique Features

• Deciding customer’s location to show nearest restaurant of the chain
• Offering useful tips on healthy eating and lifestyle
• Built-in calorie counters
• Make the app irreplaceable

Conclusion

Online world is all about visibility and being up-to-date with information technology. If you want to secure an edge over your competitors in the field and make for yourself a place that’s difficult to occupy, you will have to design effective mobile apps that will build your restaurant’s image and help you achieve your business goals!

Content:

There is no doubt that holiday season truly happens to be among the best times to advertise mobile apps. This is mainly because of the fact that people receive some new mobile devices as gifts. If you are also looking to market your mobile app, then here we have got for you some creative and targeting options advertising the app for Facebook mobile app ads. Read on:

Reach and frequency

From this week, advertisers will be able to purchase Facebook mobile app ads that come with extremely anticipated reach as well as frequency. This lets the advertisers to increase the awareness about mobile app all the while controlling how frequently the ad would be seen. For instance, an advertiser can now set his mobile app ad campaign to reach say about 5 million people under a frequency cap that counts for three impressions on each person for a week. As both reach and frequency reforms for exclusive reach, this must only be used for the campaigns that have a brand awareness goal.

Video in News Feed

Right from creating awareness to conversion of a potential lead, marketers around the globe now know how strong appeal uploading a video on Facebook has. This is primarily because every video that’s uploaded on Facebook gets shared by number of users thus increasing the reach. In the holiday season to follow, the video app ads are said to play automatically in the News Feed. Also, the advertisers will now even be able to buy the mobile app ads decked with a video creative via Power Editor.

Amazon Fire tablet targeting

The good news is that devices targeting Facebook now can even include the Amazon Fire tablets. Quite like targeting the Apple, Samsung and the HTC devices, mobile app ad marketers will now be able to reach out to audiences on the Fire tablets.

Holiday Mobile App Advertising: Five Important Tips to Consider

Locate new device owners: Smartphone sales so a considerable hike from the quarter in the last holiday season by 25 percent. New devices certainly call for new opportunities for installing the apps. App ad marketers can reach out to the new device owners by focusing on people who have used Facebook on their new device recently. You can find the targeting option under Behaviors during your ad creation.

Reach specific devices: If the app you have designed is optimized for particular devices, you can reach out to people using the newer device models like iPhone 6, Samsung Galaxy S5, Nexus 10 and Amazon Fire.

Optimize campaigns for business objective: In order to avail the most effective delivery for the mobile app install ads, you will have to choose “Optimize for installs.” For the app launches and other major updates, where broad awareness is the major goal, using Reach and Frequency buying would be beneficial.

Discover the top users of your app and look for their lookalike: In order to drive app installs, you will need to build a Custom Audience making use of the top 25% of users. Then you will have to build a Lookalike Audience based on it to figure out people who have similar characteristics.

Test different ad creatives, and video: New mobile devices get activated over the holiday time, it would be the best phase to test the new ad creatives. Test around five to ten new concepts so as to enhance the campaign delivery and accomplish campaign goals.

Over the years, mobile technology has proved to be the biggest boon for mankind. It has not just made the life easy and simple but has even affected various aspects of life. From the professional front to the personal, mobile presence is widely felt and accepted. Undoubtedly, mobile technology holds a bright future. And accelerating this growth of mobile are the wonderful apps. Both smart-phones and the computer tablets have become popular, which has led to the advancement of mobile apps and software. The development these apps have attained so far is simply commendable.

Whether it for for some fun game, extracting any useful information, personal safety or entertainment; there are thousands of apps at your service and the number is only going to multiply.

How Apps Created an Influence?

From the dawn of mobiles to the launch of various apps, mobile technology has come of age since its inception. Techies have contributed big time in developing these amazingly wonderful apps that have a great influence on every sphere of human life. There are apps catering to each and every section of the society thus widening the customer base.

From a homemaker to an entrepreneur; from a school student to a professional, everyone has his or her set of apps giving their life an ease and comfort. You need any medical advice, there are health apps catering to your needs, similarly, the gaming apps, movie apps, money related apps, banking apps and even the customized apps, all have influenced our technology driven life in a great aspect. Let us here understand how beneficial these apps have been:

App Benefits in General:

• Easy one-touch access

• Quick delivery of information

• User friendly and convenient features

• Instant notifications

• Admissible Scheduling of Information

• Easy to acquire knowledge about various products and services

App Benefits for Business:

• Widens customer reach

• Increases customer engagement

• Reduces marketing costs

• Easy marketing tool

• Increases brand presence

• Enhances brand value

• Builds customer loyalty

• Convenient and quick

Apps Ahead: What is the future of Apps?

Going by the present scenario one can easily state that the future of apps is strong and they are here to stay. Tech experts worldwide are busy making in new changes and increasing the usability of the apps. They predict that there are several apps to make an appearance in the near future, which will take the apps market to an all new level.

While some in the field raise doubt on apps future sustaining for long, others hold a high view that nothing can diminish the power of apps. These will stay here for long and help users and businesses alike to get benefited. The dependency of each and every sector on the apps is increasing widely and this itself is enough to vouch for the remarkable future of the apps.

App developers round the globe assure of potential mobile apps capable enough to predict the consumer needs even before it gets realized. They aim at developing apps that would provide information and help in making decisions for the users in prospect of what they would probably ask for.

Apps Future: What’s in Store

App developers have some prominent and effective strategies for the future apps. There are changes to be made in order to enhance the usability and yield better and satisfied results. We as of now have apps that work on already fed information from the phones, and analyze user behavior as well as the patterns of use.

Soon in the coming future, these apps will under all possibility would be able to envision what the users will need further. This certainly would be handy for every sort of daily activity from giving suggestion for birthday gifts, providing directions or making sure that the users have the needed recipes for the contents.

Mobile apps providing automatic alerts to users under all likelihood will have an increased use in the future too. Apps providing transport updates depending on the location, warnings based on the external pollen levels or even the account balance information of an user’s Visa card, all will have some enhanced usability.

Not just this, the app development is even predicted to improve the government services in future. With the probability to help enhance service organization and the operation.

Conclusion

Without any doubt, the standard of future mobile apps looks all promising. Given the fact that mobile users these days are turning increasingly picky about the mobile app software, the only challenge the apps have to face is to live up to user expectation and deliver nothing less than excellent. Till the time improvisation is on the go, Apps Future won’t stumble upon!

Well, this is one grave mistake they all make. A successful e-commerce site is one that rewards its repeat visitors. Such websites influence many and have the pick of their sales from ardent customers. If you too aim at being a successful and noted e-commerce site, then here check out these 20 essential ways of rewarding your repeat visitors and build a loyal following. This even makes the customers feel valued. So, here have a look:

20 Effective Ways to reward your frequent visitors

1. Build a Point-Based Reward Program

If you want to win customer loyalty, then one sure shot way is to introduce the point-based loyalty scheme. However, while you do, keep in mind that the point system is to attract the customers to stay connected with your product or service. Don’t make it a perplexed one that would apparently leave the customers confused and they might even back out.

For instance, if you look at the loyalty system of Forever 21, one of leading e-commerce hub, they reward their loyal customer base with membership rewards. Yogurtland real Rewards allows its frequent customers to earn 1 for every ounce they purchase. The more ounces purchased, more are the points they earn.

Tips You Can Use

• Whatever value of points you plan to set up, ensure that it stand simple and without any complication. It shouldn’t be something like 17 points is worth 0.5$.

• Clearly mention how the customer can exchange the points for rewards. Refrain from rolling out any mystery reward.

2. Arrange for Live Q&A Session

When you hold for a live Q&A session, it demonstrates the ability of your brand to collect direct input from the repeat visitors and act to their requests in just no time. You can host this session on your site’s landing page, the social media profiles of the stores, or even when its offline.

Babyology, a leading portal to catering to babies and stuff related to them, helds the Q&A panel with child care expert Annabel Karmel. This helps new parents to seek answer for many of their doubts related to infancy.

Tips You Can use

• Offer a distinct way for the ardent visitors to submit all their questions. This apparently boosts the number of participation.

• Fix on the date and time for the Live Q&A session, make sure you fix on the duration also so that the customers have an idea how much of time will they be utilizing for the same.

• Set reminders on your site along with a pop-up tool that will continue till the Q&A session day. This will allow the frequent visitors to plan their questions and be prepared for the session.

3. Provide Free Shipping

Shipping is indeed one of the crucial factors taken into count by the e-commerce visitors before making a purchase from the site. Offering a free shipping to the frequent visitors can surely appease them leading to more of visits from them in the near future. A free shipping always encourages the customers to make a purchase and that too in frequent intervals.

Walmart offers Free Shipping to all its products and there are no hidden clauses or terms of use. The return policy is also deprived of any charges and has thus helped the site build in a loyal customer base.

Tips You Can Use

• You can make the repeat visitors subscribe to your site’s membership in order to avail free shipping.
• Build minimum order verges if you happen to be a small brand not capable of affording free shipping on all the products.
• If you feel giving free shipping won’t be a possible thing, offer the loyal visitors a flat rate shipping in order to keep the whole process very simple.

4. Build the Bond between Brand & Customers

This is very important, until and unless there is a connection between the customers and the brand, your site would never be able to build the loyal base. You can do this by simply offering your frequent visitors a fair chance of being the face of your site.

Tips You Can Use

• Build an application process for all your repeat visitors which they need to sign up as candidates. Promote the same using the various social media platforms, the website and email.

• Be clear with your expectations so as to refrain from any backlash.

5. Provide with Privileged Vision

Build a sub-section of the site and let it stay exclusive for the repeat visitors. You can even offer them some exclusive vision via email newsletters. It’s one easy and inexpensive way of rewarding the visitor loyalty and generating a buzz about the brand.

Net-A-Porter sends out some amazing newsletters to all its loyal customers making them aware about the new arrivals, the latest promotions and offers.

Tips You Can Use

• Diversify the content and let it be less obvious.

• Keep it limited and offer only privileged access.

6. Don’t Miss out the Special Days

The best of thanking your loyal customers is to be a part of their special days. Wish them on their birthdays, anniversaries and other special occasions. This will help in building an emotional connect. Send them some short messages or exclusive greetings, it will surely be a great add on to your customer base.

Asos, the online fashion store, sends to its customers gift vouchers to make a special purchase on account of their birthday or other important event.

Tips

• The greeting must be warm and subject line needs to be personalized.

• Also be considerate about the time zone where your visitor lives.

7. Welcome the Feedback, Make Space for It

Customers love to be asked of their opinions about the products they buy frequently and when they are asked for feedback, they take keen interest in the brand and the product so offered. It creates a positive image of your brand.

Usability Tools provides the customers with a feedback form that helps the repeat visitors in putting across their thoughts and experience with the website as a whole.

Tips You Can Use

• Collect opinion on things that you don’t sell directly.

• Allow the visitors to collect their thoughts at their level of comfort.

• Consider their opinions

8. Provide Palpable Value

Research suggests that most users expect a tangible value while interacting with brands via social media. The best way of doing so it to offer the regular users some promos and discounts.

Sephora comes up with some exclusive beauty deals for all the likes they get via Facebook. They even offer special gifts to customer who like their promotional page.

Tips You Can Use

• The offer must be tangible.

• Match the offers with the emotional tone of the visitors.

9. Involve in Casual Conversations

Involving with your loyal customer base in some candid conversation is also one great way of rewarding them. You can reply to their comments on the social media pages and initiate conversation with them. Visitors today want to express and if you can listen to their talks, they will never be thinking of bouncing away.

Tesco Mobile is one site to look up at, which is always seen in engaging in some healthy and frank talks with its visitor base.

Tips You Can Use

• Indulge in talking about the present events, and customer interests.

• Keep the interaction regular basis.

10. Featuring the Visitors on Brand’s Social Media Pages

The regular visitors are sure going to love when they see themselves feature on your brand’s social media profiles. It’s a great way of establishing engagement, and it even humanizes your brand.

Johnson’s baby has been following this strategy on its Facebook page quite effectively. It invites the baby photos from the parents who shop with their brand thus making them a part of their big family.

Tips You Can Use

• Visitors should be made aware of this via email and social media announcements.

• Ask them to submit their location along with a profile photo.

11. Empower Your Visitors

Empowering your frequent visitors is also a great way of rewarding their loyalty. You can offer chances to try out your product and make a purchase when satisfied.

Oscar Wylee allows its customers to have the eye glasses tried at home without any cost or hidden charges. They can then make the purchase after being sure of the product and its quality.

Tips You Can Use

• Keep it very simple by sending the product to visitor’s place

• Share about the same on the website and social media profiles.

12. A Chance to Do Something for the Community

You can even allow the regular visitors to do their bit for society. Help them in donating to some non-profit organization, or to the needy or people affected by natural disasters. You can act as a great medium out here.

Johnson & Johnson can be looked up to for this as well. They have this program running since long that allows parents to donate used toys and other kids related stuff.

Tips You Can Use

• Let the visitors understand your connection with the community.

• Be very clear with the whole idea of fund donation.

13. Host Appreciation Events for Loyal Visitors

Such events allow you to show your gratitude to all the recurrent visitors. You can conduct these appreciations events either on web or offline. However, it will depend on the budget and nature of your business.

Aveda Institutes South arranges for visitor appreciation and belts out some exciting offers and discounts on their products and services.

Tips You Can Use

• Excitement must be created by posting images.

• You can even use evocative visual elements.

• The even should be promoted on different social media.

14. Give Early Access to New Arrivals

You will for sure have some new line of products coming in every now and then. Giving access of them to your repeat visitors at an early stage can be a great way of rewarding your loyal visitors.

Koovs follows this quite effectively. It sends out promotional messages to its repeat visitors and give them a fair chance of accessing the new arrivals earlier than others. Not just they get an early access but are even entitled to various offers and discounts.

Tips You Can Use

• The messages must be rolled out early

• The access window must be kept small for prompt quick action

15. Host Sweepstakes

Sweepstakes happen to be a subset of effective content marketing that allow loyal visitors to connect and interact with your brand and get intrinsic reward in return.

Tips You Can Use

• Send emails and social notifications to repeat visitors.

• Create short video clips displaying the prizes.

16. Feature Testimonials

Testimonials too play a major role in prompting a visitor to buy your product or avail your services. Therefore, you will have to keep enough space for client testimonial that would give a genuine idea about your brand and its value.

Build Tools has some wonderful client testimonials from clients across the globe. This has helped it build a rapport among the visitors.

Tips You Can Use

• Visit or email the visitors post-purchase.

• You can even make video of the testimonial. Visitors would love to see themselves on the site and it would be more rewarding.

• Your chosen visitors may not have much to say, so it would be better to keep things easy.

17. Offer Free or Discounted Subscription

If you have paid subscription of newsletters or exclusive section of the sites, make sure to offer it at a discounted price to your regular visitors. It will indeed be a valuable reward for them.

Business Today offers a subscription of 3 years for Rs 2495 instead of its regular Rs 3120. It has helped gain more of customers.

Tips You Can Use

• Highlight the free or discount offer.

• Add subscription option in the email, social media profiles, the website, and mobile apps.

• Remind your regular visitors about the benefits of subscription.

18. Plan Surprises

Always make efforts to surprise your regular visitors and make the shopping a memorable experience. You will have to set the expectation bar high by providing something both above and beyond what they might have thought.

Tips You Can Use

• The offer has to be unexpected, but meaningful.

• Make it available at random.

• Customize it for your frequent visitors and enhance their experience.

19. Offer Special Level of Service

Some of your regular visitors might be the sole reason behind the large traffic on your website, increased sales, as well as profits. Reward them with some preferential service terms, which can either be waving the minimum purchase quantity or offering customer support going out of the box.

Tips You Can Use

• Identify what visitors need as a service using a survey or questionnaire.

• Let it be once in a lifetime experience.

• Try to resolve the complaints in order to make them feel rewarded.

20. Give Them a Reason to Feel at Home

It’s not necessary that the rewards for your regular visitors always have to have some monetary value. You can even consider to help them with something they wish to do online, or by simply spreading a smile on their face. It’s quite like making them feel at home.

Tips You Can Use

• Match your visitor’s persona with the value they care about.

• You can even partner with a different brand to provide something very valuable at lesser price.

Conclusion

The success of your e-commerce business will extremely depend on the repeat visitors. Therefore, it is of utmost importance that you reward them in the right manner. You can make one among all the above methods or blend a couple to bring out the desired way of rewarding your loyal visitors!

Coming up with a new strategy, Google has decided to give a ranking boost to the secure sites. The giant search engine recently made an announcement that going HTTPS, addition of a SSL 2048-bit key certificate on a site, will now give the sites a minor boost in the ranking.

As per Google, this will give the websites a minor ranking benefit, which will only be counted as quite a lightweight signal as far as the entire ranking algorithm is concerned. Google also stated that this new strategy carries lesser weight as compared to the other signals like high-quality content. Having conducted certain tests and based on the results they obtained, Google added that it will have an impact on less than 1% of the global queries but even added in future they might decide to strengthen up this signal as they wish to encourage the website owners to make a switch from HTTP to HTTPS in order to to ensure the safety of all on the web.

Google even said that the HTTPS came up with some positive results as far as the authenticity and ranking in the Google search results are concerned. It is to note that, at SMX West, Google’s search spam head, Matt Cutts had stated that he’d by all means love to make SSL a promising ranking factor in Google’s algorithm. And it’s interesting to see that just five months down the line, Google is on its way to turn the thought into a reality.

HTTPS and SEO Concerns

Apparently, switching from the current HTTP to HTTPS website in regards to SEO will surely be a matter of concern for all. But if go by Google’s words, there is nothing to worry much. Google has been reported to have told the webmasters that doing so will be absolutely safe. However, as a website owner, you will have to take the right steps to make sure that your site’s traffic doesn’t go for a toss.

This clearly indicates to communicate to Google that your website has switched to HTTPS. Google has given the word of promise to bring out more documentation in regards to this entire procedure very soon in the near future. However, for now, you can rely on the given tips as suggested by Google:

• Choose on the certificate kind you want, single, multi-domain, or a wildcard certificate.

• Make use of the 2048-bit key certificates.

• Make use of the relative URLs for resources residing on similar secure domain.

• You must use the protocol relative URLs for all the other domains.

• Abstain from blocking the HTTPS site from crawling making use of the robots.txt.

• You will have to let the indexing of your website pages by search engines whereever possible. The noindex robots meta tag has to be avoided.

Google certainly talks high of its new HTTPS, but it will take some time to evaluate as to how successful these claims will be. But for now, it’s time to prepare your websites for HTTPS.

After launching the mobile Like Button and making it available for all, Facebook is next targeting its ads. The Facebook Audience Network, which was announced at F8 in the month of April 2014, has now been made available to the world.

The All New Facebook Ad Network

This novel ad network allows Facebook to serve up the targeted ads to the worldwide mobile users by making use of their Facebook data as a method to target particular interests or demographics. It also allows the advertisers to extend all of their Facebook ad campaigns into various other applications. The Facebook Audience Network is all set to lock horns with Google’s AdMob advertising network. Given the fact that Facebook has more of personal data on the users to what Google has, it could provide the advertisers with better and enhanced targeting options.

As Facebook is already running its ads on many other websites by means of its Atlas advertising platform, one can even expect to see extremely targeted Facebook ads everywhere. It can prove to be helpful, noting the fact that ads based on user’s personal data are likely to appeal more to him or her.

Facebook will now for sure enjoy being the middle man as its Audience Network will bridge the gap amidst the developers and the advertisers.

Advantage to Developers: More Money by Targeting

Developers desire to display ads in their apps in order to churn money. However, while doing so they just don’t wish to hire a sales team of their own or deal with any technical overhead. Prior to this new Audience Network, the whole process clearly meant working with the self-reliant ad networks who sell the ad inventory in their respective apps. But considering the very fact that all these ad networks came with limited information concerning the identities of the audience they were reaching out, the ads apparently weren’t targeted properly. The ads failed to resonate, generate enough number of clicks and qualify leads to demand high rates from the advertisers.

The Audience Network by Facebook pipes in its supreme ad targeting as well as the enormous supply of around 1.5 million active advertisers. In order to initiate running ads and receiving money, the developers just need to install the SDK of Facebook. This will give a detailed understanding as to what’s all happening on your mobile phone.

Assisting the developers with advertising can even make them to integrate more of developer tools from Facebook like the social log-in, sharing options, or the Parse’s back-end services. These all will aid Facebook to collect more data in regards to the users, News Feed content and also Parse subscription fees.

Advantage to Advertisers: Increased Opportunities by Inventory

The biggest problem the advertisers faced with Facebook was that inspite of the 1.32 billion users, they still went short of people in quite particular demographics. Ad targeting by Facebook did let them to locate some of the targeted people, but the advertisers were made to compete for the finite impressions. Also, they were only able to show a person an ad only a defined number of times. The advertisers for sure needed more inventory.

And this is what Facebook’s Audience Network helps them with. The Audience Network allows the advertisers to reach anyone who has a Facebook account, irrespective of the fact whether they are active on Facebook or not. This clearly means the advertisers can market their ad to more number of people in a specific demographic, and display the ad many number of times.

Joining The Audience Network

For advertisers: It’s quite easy. Build one ad campaign on Facebook. Select a new check-box stating, “Make available to partner networks.” As soon as you get over this step, ads will get displayed to both on Facebook and the third-party apps.

Developers: They can simply sign up with Facebook. Download the software development kit in order to get started with the Audience Network. Afterward, they can simply start running the FB powered apps by writing some lines of code and also integrating the SDK.

Using this newly launched mobile Like button, you can Like the Facebook page of an app, an Open Graph object within an app, or even share a content or achievement. Facebook stated it very precisely that the Like and Share buttons of it get viewed on more than 10 million websites in a day. However, the mobile web technology wasn’t able to keep up native mobile apps’ power and design skill. With the launch of mobile Like Button, Facebook will easily be able to dip its scoop into mobile experiences of all the third-party developers, get back stories to keep the feed interesting and grab more eyeballs to all its ads.

Like Button in your Mobile App: How to Get Started?

1. Figure out the most admissible moment to display the Like Button

An app has many parts out of which you can select the desired one to show the Like Button. Given below are some of the guidelines, to implement the same successfully:

You can select to display the Like Button when a user reaches a particular level of engagement with the app. This is works effectively when you know that users are more probable to share or remain connected once reaching the particular scale of engagement with that of your app.

You might even desire to drive the Likes the moment people log into your app. This desire of yours can be fulfilled successfully if the app already owns a robust brand association or if the users decide to log-in having experienced the app already on a dissimilar platform. Displaying the Like Button either on your app’s main screen or under the app Settings, can be quite handy for the first-time users.

2. Position it for high engagement

Test distinct locations to find out which can lead to maximum engagement. It is also vital to choose locations on screen that resound with that of your current app experience and the user interface. Some of the apps even display a pop-up dialog along with the Like Button at the very precise moment when the user wishes to engage or share the content.

3. Create an engaging Facebook Page

Your Facebook Page is apparently the finest way of interacting or reaching out to people and keeping them updated with all the necessary information in regards to the app or game. You can always offer them some tips, initiate a conversation, or reach out to the target audience via ads. Liking the Page lets the active mobile app users to get involved with your content, both on web and the mobile. Also, the App Links can be used to create a coherent experience amidst your Page and the native app. This will facilitate your fans to click on any of the link posted on your FB Page, and directly get back to the native or the web app sans an friction.

Make the best use of this mobile Like Button and get started with the simple line of code!