Tips For Link Exchange


Link exchange is all about how to get links aimed at your website for free. To get the desired results this marketing technique should be done effectively. This articles will give you tips on how to exchange as many links as possible in a short time and how to ensure they all come from quality sites.

 

First of all, know that there are two basic types of  link exchange - normal and triangular. For instance, if site Xlinks to site Y and site Y back to site X, it is known as normal link exchange. This is an easy technique to handle and yet quite popular. In recent years, many webmasters began to use triangular link exchange. This means that site X links to site Y and site Y does not link back to site X but to site Z. This is because Google senses exchanged links and gives them lower value.

After deciding which type of link exchange you wish to use, you should make a page where you will place links for partners. This page should be one or two clicks at the most from your home page. When you create it, you have to start to Google for your related websites.

First, make sure you have found quality site. It should be indexed by Google, with a page rank and be related to yours. For instance, if you are a web hosting company you should look for hosting directories, SEO companies, web designers and not for car sites. The site of partners should not contain links to adult or casino sites.

When you find some site for your link, follow these steps:

  • Link to other site from your link page first. You can find HTML code with the anchor text and description on partners website.

  • Inform website owner with the location of his link. Explain that both of you will benefit from the link exchange.

  • In case of no response in one or two weeks, send a reminder. May be the party is busy but wants to accept your offer.

  • If the site owner does not respond just remove the link.

Allow others to contact you. How ?

  • Put HTML code for others to use on their websites.

  • Advertise this page on forums of webmaster.

  • People will visit your website, link first to you and then ask you for a link back.

This solution has one benefit -- you will get additional backlinks from the forums where you advertise. You can also try PPC advertising and free classifieds to make link partners come to your website.