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Google , yahoo and MSN has a dedicated place to display your advertising which is related to keyword search in search engine. there are 2 ways of bringing traffic one is natural that is throught SEO and second throught organic that is through adwords. through seo it normally takes 3 to 6 months to bring site up and again depands upon keyword but with adwords you get hits from very next day.

With adwords we have to pay to search engines and have to bid on keywords and depand upon highest bid they list the advt in results.