Mistakes in Online Product Demos


When introducing a new product line, many companies fail to tell their story effectively; or, the product gets hidden among lengthy corporate “web infomercials.” These are two main mistakes that can spoil the online product demos. The products features and advantages should be understood clearly and easily. This can be done by creating an online product demo using Flash or Video. Product demos are can be attractive, economical and if done properly, they prove as a powerful sales tools. Your website developer knows this well. Here are some fallacies about online Flash or Video marketing demos.

 

Silent Movies

 

This are difficult to follow. Invest for adding an audio feature. Audio makes things very clear.

 

 

Lengthy Demos

 

The right time is 3 minutes approximately: More than this can lose the visitor’s interest…don't forget that the purpose of a demo is just to grab the customer’s attention. It should not sound like a tutorial. Focus his attention on what you are offering.

 

 

Mention Price in the End

 

The price should be mentioned at the end of a demo and should be displayed next to a “buy now” or “more information” button.

 

 

One-way Communication

 

 

 

If a visitor is interested in product demo, you have to know more about them. Get their email address, and permission to send them a newsletter, product brochure or a discount.

 

 

Meaningless graphics

 

 

A splash screen that booms out the name of the product to great fanfare is a waste of time and money. Animated splash screens can be used effectively, but many times they are gratuitous and/or meaningless. Ask your website developer to avoid them.

 

 

Corporate Information

 

People should know that your company is trustworthy and offers quality product. This should be in the website page but not in online product demo. Never spend demo time on too much of corporate information. If they are interested, they will find it on your website. Make sure that the information you provide helps in selling your products.

 

New content

 

A demo can be re-purposed in many ways to make it a worthy investment, but sometimes website developer ignores this advantage. While writing demo scripts, imagine different target audiences you can aim at with little changes. The same script can be used for targeting resellers. With a some changes in the graphics, you can have a demo that is useful for the next annual conference presentation. A few more changes and it’s useful for the company’s global market. When you create different versions, the cost of changes is negligible.