Who needs Domain name ???
So you say you've got a web site.
Congratulations. Okay, what have you
got? A few pages linked together,
some graphics, perhaps a few sound
files and, of course, the ever
present banners.You're proud
because you've done a good job - the
best that you know to do.
Guess what?You're not done yet. You
want the site to not only look
professional ... you want to to BE
professional.Check your list: Loads
fast, yep. Looks clean, yep. Good
content, yep.Lots of interactive
features like guestbooks and forms,
yep. What could be missing?
Could it be that your site URL is
something like(this is made up):
"http://www.geocities.com/athens/1040/"
But wait a minute ... that's a
perfectly good URL, isn't it?
Yes, it is, but this is not a
professional URL. A URL like this
(or any number of other similar
ones) is a sure sign that you have
not yet risen above amateur. In
fact, it does not matter how good
your site is ... if you do not have
your own domain (a custom URL which
you "lease" for a period of time)
you are considered an amateur and
your site will be viewed as such.
Getting your own domain name is not
expensive by any means (this is
called registering a domain). I
believe that the highest you should
pay is on the order of $20 a year
and you can do much better. Some
hosts will charge a small fee
(anywhere from $10 to $100) for the
convenience of doing it from their
own site. My advice is to find a
host that will register the domain
name for free (you still pay for the
domain but not for the service from
the host) ... most will.
There are dozens, if not hundreds,
of places on the web to register
your domain name. Personally, I
prefer good old Network Solutions,
although they are slightly more
expensive than most. Since the fee
is so incredibly small for a single
domain (the equivalent of a couple
of large pizzas), I would stick with
them unless I needed dozens or
hundreds of names.
What kind of name should you get?
Something that reflects the theme of
your site. If it's about chocolate
then choose something along that
line ... perhaps
i-love-chocolate.com or chocolate-lover.net.
Notice that you can include dashes
if you want (no spaces, though). You
can also use ".net", ".org", and
".com", or a host of other top-level
domains (that's what those
characters after the final dot are
called). If you really want, you can
even use a foreign top-level domain
such as ".to" (Tonga, an island in
the Pacific) or ".uk" for United
Kingdom (you have to find a company
other than Network Solutions for
that, however).
You can also choose a long domain
name if you want. Some people say
this is important because you want
to include a few keywords (specific
terms related to your site's
contents) in the domain name. Thus,
if your site was about making money,
you might get
"making-money-get-rich-dollars.com".
The theory is that the search
engines use these keywords to list
your site higher ... meaning you get
more visitors.
But wait a minute, you have a site on, say , Bizland.com
called "mysite.bizland.com"and you want a domain
named"i-collect-madonna-videos.net". How do you relate the two?
That's handled when you create the
domain (or transfer it, which means
changing it from one host to
another). You simply indicate that
any references to the domain name
are to be directed to the address
that you specify. The magic of the
internet naming system takes care of
the rest
There's a little bit more to it, though,if you want to get more complicated. When you lease a domain name you also lease a few other components. One of the most useful items is email ... you can have access to the email server address.
Whatdoes this buy you? Well,forexample,I'vegot;quot;internet-tips.net"
as my domain name. My host also handles emails that go to that domain by forwarding them wherever I want. I've got access to EVERY
single name that I can think of in front of the "internet-tips.net".
This is great for determining where an email came from (each ad can use
it's own email address, for example,allowing me to track effectiveness
of an ad).










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