Categories of Pay Per Click


Pay per click is a form of advertising on the internet and is used by search engines like Google. MSN and Yahoo etc, where a business wishing to advertise pay as per the click and only pay if someone clicks on their ads.

Pay per click advertising is helpful in generating traffic and also to sell services online. Since most of these pay per click ads are targeted, and pops up if someone is searching with a specific word or phrase called a keyword, it becomes easy for a company to get the traffic they desired. It is one of the best way to advertise as anyone in this world uses a search engine to search what they want online. If for iexample, a person is looking for a website designing company, they will type a term similar to 'web designing company' if this keyword is bought by you, your ad will popup on top of the organic search results, under the heading of 'sponsored links' or 'sponsored ads'.

Yahoo!, Google AdWords and Microsoft adCenter are the largest PPC providers. The rate per click vary and depends on the competition level you face for a specific keyword, some are as low as US$.01. Popular terms can be expensive on search engines like Google. The PPC advertising model is open to click fraud, competitors may click millions of time on your ad to raise your advertising budget. However search engines like Google have automated systems that saves you from fraudulent clicks, by competitors.

There are two categories of Pay Per click advertising: sponsored or search match and the second is called Content match. Ads that appear on search engine's search results pages, are termed as sponsored match. Content match campaigns displays advertisements on websites, emails and newsletters, that are relating to the products sold by you. For instance if you sell jewelry, your ads will appear on a blog or a newsletter that is about jewelry.

However Pay Per Click programs don't make money from web traffic, or through advertisement display. They earn money through the clicks the ads on their sites receive.