Buying Selling Online


B2B e-commerce means people or firms buying and selling from and to each through the internet. It streamlines and automates the buying and selling process of the products. It offers a reliable business updated data. B2B makes product details available across the world and in real time updates it.

Entities of B2B e-commerce

  • Company that Sells: with perspective of marketing management.
  • Company that Buys: with perspective of procurement management
  • Electronic intermediary: A third party intermediating service provider
  • Delivery Company: Company fullfilling “Just in Time” criteria
  • Platform of Network: Like Internet, Intranet, and Extranet.
  • Communications and protocols: Like Electronic Data Interchange and comparison shopping, by using software agents.
  • System of Back-end information: Implemented by the intranet and Enterprise Resource Planning (ERP) systems usage.


B2B e-commerce implies that sellers and buyers both are business establishment. It covers a wide range of applications spectrum that supports an enterprise to form relationship with their partners, distributors, suppliers, and re-sellers electronically.

While B2C stands for "Business-to-Consumer" and applicable to any business that sells its products or services to people online for their own use.

The dotcoms in late 90s with their domination almost threatened traditional businesses. In certain ways, the dotcoms were rewriting the business rules — they had customers without the maintenance cost of physical stores, small inventory, endless access to capital and little bit of concern about earnings. The concept was to grow fast and bigger and think of profits later. And a thought automatically is recalled : “ Learn to swim while the tide is out. Learn from the type of customers. The market is small- play with it; in this market learn how to price business, and how to analyze risk. If you can do it well you will succeed where others don't.”